Why Instagram beats other social media platforms for property listings
Instagram is an amazing platform to showcase your new property development. It allows you to market it to a targeted clientele. If your real estate agency focusses on the rental market or established housing sales then this article also applies to you and why you should be moving to Instagram.
Instagram users and engagement
A recent infographic by Social Media Today highlights the ever-increasing popularity of the Instagram platform. Here are some key statistics on the demographics and user engagement.
- There are 400+ million daily active users
- The average user spends 25 minutes per day on Instagram
- 33% of internet users use Instagram
- Gender split is roughly even – 51% male and 49% female users
- 90% of users are under 35 – key rental market and first home buyer age group
- Instagram’s engagement with brands is 10 times higher than Facebook
You can view the full Infographic here.
Property marketing is visual – and so is Instagram
Real estate marketing is visual – that’s why as agents you send in property stylists, get professional photographs taken, get glossy brochures printed and have a large paid print advertising budget.
As a social media platform, Instagram is visual and that’s how you can use the platform to your benefit. Why Instagram does well is that 93% of all human communication is visual and that’s what Instagram is all about – the visual. People remember branding, they remember images that resonate well with them and why some images do well at capturing emotions.
This is also why property stylists seek to remove any personal marks of a property such as family photos so that the connection a potential buyer has to the property they are inspecting is heightened. A potential buyer is more able to picture themselves living in a neutrally decorated property that isn’t adorned with the current owner’s personality.
Why use Instagram to boost your marketing efforts?
Instagram is a valuable tool for getting your property listings in front of more people locally. With the use of hashtags, a targeted follower strategy and marketing strategy, your posts can reach the right audience with less cost than traditional advertising.
Rather than broadcasting your listings over and over again to a potential market that isn’t there, Instagram marketing allows you to selectively target those that are in the market for a new property or looking to rent. Those that are in your geographic location too.
The beauty of real estate is that while your business is service based, your product is visual. People connect to it and establish emotions on what they see. Even falling in love with a home they have yet to inspect in person.
Instagram is also relatively inexpensive to set up and maintain and doesn’t require a huge outlay to get started. When marketing a property for sale you already have the photos, so putting them to use in a social media strategy becomes easy with the right campaign structure. But engaging your audience on the platform, moving buyers to your website, or getting them to open for inspections can be done when you use Instagram effectively.
Want to know more about how you can use Instagram to market your property listings? Or are you having trouble generating leads from your marketing efforts?
Contact us at Forj Marketing. We are here to provide a custom solution for your marketing needs.
Statistics compiled by SocialMediaNews.com.au for October 2017. Source: Vivid Social – Social Media Agency. Figures correct as of 31/10/17.