Understanding the Marketing Mix: The 4Ps Explained

Understanding the Marketing Mix: The 4Ps Explained

Is your product or service meeting the needs of customers? Where are your customers actually engaging with your brand? What is the value of your product? How is your product different and how can you express this? These are major questions in any business and the 4Ps...
The Importance of Mental and Physical Availability for Brand Growth

The Importance of Mental and Physical Availability for Brand Growth

The key to your brand’s success is making sales, and in order to make these sales we need to consider the following: are your customers thinking of your brand, and are they able to access your brand when thinking of it in a buying situation? This is referred to as...

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