7 Must-Haves For Your Website In 2022

Have you ever clicked on a business’ website just to click out of it seconds later due to missing information? Or what about choosing not to buy from a business because of the quality of their website? You are not alone in doing this, but you also don’t want your website to be the one people are backing out of.

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Why Your Business Should Be On LinkedIn

There is a common misconception around LinkedIn that it is only useful for employees and jobseekers. But social media is constantly changing and the way that businesses utilise these platforms to market themselves is changing too. LinkedIn is fast becoming one of our most successful platforms for building quality connections and brands for many of our current clients.

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Expand Your Social Media Following With Hashtags

Hashtags are one of the most powerful organic social media strategies, creating a new way to make your content discoverable. Essentially, when you use hashtags, you are helping the social platform you are using sort and organise your posts, helping them reach people who will find value in them.

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Why Email Marketing Is Still Important In 2021

With 3.8 billion users worldwide, if you are looking to reach and build an authentic connection with your customers, email is the perfect place. Yes, there are newer, shinier communication methods such as social media, however, with such a strong user base, email still reigns supreme in terms of usage. It is an effective way to build an audience and create a connection with the people that are keeping your business running, your customers.

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8 Ways To Turn Social Media Followers Into Customers

Gaining a strong following is a key step in any social media strategy, but it doesn’t end there! Now you must consider how you can turn these followers into loyal, paying customers of your business. Social media isn’t just about building brand awareness. When used effectively it can also be utilised to generate leads and make sales.

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Finding The Right Consumers For Your Brand: The STP Model Explained

Claiming that your product is ‘for everyone’ may sound like the best way to reach your sales targets, but it’s not the most effective route for your marketing strategy. It’s simple, nothing is for everyone, and claiming that your product is, actually works against you with your true target market.

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Understanding the Consumer Decision Making Process

From the second that a consumer starts researching pre-purchase, they will have many options to sort through. How will you differentiate your marketing from the competitors? A key way to unlock the full potential of your marketing is to understand the path your consumers take to get to the buying situation.

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Porter’s 5 Forces: Analysing The Competitive Environment Of Your Business

Before deciding on a strategy for your business it is important to do some research on your industry. Why is the industry structured the way it is? What competitive forces within the industry are influencing this structure? How can I profitability position myself in this industry? Porter’s 5 Forces is a simple, yet powerful model that can help you answer these questions.

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