“Blogging is so old school”, I heard someone say the other day. “Who even bothers these days? With all the content overload on the internet how would your small little blog even get found by anyone, let alone keep their attention long enough to be of value?” It...
I can tell you my short answer is – absolutely! To scale your business, your website is an essential tool in the marketing ecosystem and should work together with your social media and email marketing to create a strong brand presence in the digital space. But...
People always seek advice, clarity and often refer to others for recommendations when deciding on a new major purchase or service provider. I know I asked around for recommendations for a new tax accountant just recently. But where did I go first? Yep, I checked out...
This year has been a little crazy… perhaps that is an understatement. One thing that has come to the forefront for many small business owners is that their digital presence (appearing online) is now more important than every before. But aside from pandemics,...
Why do I need to nail my brand? It is that sort of darn question that sits right up there with; where is the other sock? Arghh! I blame the branding and advertising industry of the 80’s. Whoo! It was 1987. It was on. There were lots of out of work film...