Forj Brand

The Importance of Mental and Physical Availability for Brand Growth

The Importance of Mental and Physical Availability for Brand Growth

The key to your brand’s success is making sales, and in order to make these sales we need to consider the following: are your customers thinking of your brand, and are they able to access your brand when thinking of it in a buying situation? This is referred to as mental and physical availability and forms the basis on which brands compete.

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