In the marketing landscape, where competition is fierce, and attention spans are fleeting, one...
Forj Brand
The Power of Good Branding: A Guide for Small Business Owners
In the world of small business, the term "branding" often gets tossed around, sometimes with a...
Why Social Media Marketing is Essential For Building Your Brand
There is no denying that social media has become an integral part of society. A recent article by...
How to use ‘Analysis’ to Develop a Competitive Advantage
Do you want to become a more effective marketer within your business or develop more competitive strategies for bringing your product or service to consumers?
3 Keys to make your advertising work
Advertising can often feel like its money thrown to the wind, or better spent elsewhere. But did you know there are 3 easy questions to ask to ensure your branding and advertising works to your advantage? Once you know them you’ll never look back!
The Importance of Mental and Physical Availability for Brand Growth
The key to your brand’s success is making sales, and in order to make these sales we need to consider the following: are your customers thinking of your brand, and are they able to access your brand when thinking of it in a buying situation? This is referred to as mental and physical availability and forms the basis on which brands compete.