The key to your brand’s success is making sales, and in order to make these sales we need to consider the following: are your customers thinking of your brand, and are they able to access your brand when thinking of it in a buying situation? This is referred to as mental and physical availability and forms the basis on which brands compete.
People always seek advice, clarity and often refer to others for recommendations when deciding on a new major purchase or service provider. I know I asked around for recommendations for…
98% percent of people in business don't know how to access the real value of their brand. (No wonder most people find it dry and boring to work on their brand. Who wants to deal in transaction when you could deal in transformation right?). Check out this guest post from brilliant brand expert Heera Ananda.