Claiming that your product is ‘for everyone’ may sound like the best way to reach your sales targets, but it’s not the most effective route for your marketing strategy. It’s simple, nothing is for everyone, and claiming that your product is, actually works against you with your true target market.
From the second that a consumer starts researching pre-purchase, they will have many options to sort through. How will you differentiate your marketing from the competitors? A key way to unlock the full potential of your marketing is to understand the path your consumers take to get to the buying situation.
Before deciding on a strategy for your business it is important to do some research on your industry. Why is the industry structured the way it is? What competitive forces within the industry are influencing this structure? How can I profitability position myself in this industry? Porter’s 5 Forces is a simple, yet powerful model that can help you answer these questions.
When you consult the 4 Ps in terms of your marketing, this will help you to formulate a plan to reach your customers. Framing your marketing around this concept will help you to understand what your competition is up to and what your customers are wanting from you.
Blogging is so old school”, I heard someone say the other day. “Who even bothers these days? With all the content overload on the internet how would your small little blog even get found by anyone, let alone keep their attention long enough to be of value?”
This year has been a little crazy... perhaps that is an understatement. One thing that has come to the forefront for many small business owners is that their digital presence…
Worry can actually become an amazing tool when used correctly. Sounds crazy I know, but I want to show you how to turn your nerves into motivation that could actually move your business forward during tumultuous times that will surpass what you may have achieved in the calmer days we have had previously.
