The current market is very competitive. Businesses that differentiate themselves and stand the...
Forj Business Tips
How to use ‘Analysis’ to Develop a Competitive Advantage
Do you want to become a more effective marketer within your business or develop more competitive strategies for bringing your product or service to consumers?
Finding The Right Consumers For Your Brand: The STP Model Explained
Claiming that your product is ‘for everyone’ may sound like the best way to reach your sales targets, but it’s not the most effective route for your marketing strategy. It’s simple, nothing is for everyone, and claiming that your product is, actually works against you with your true target market.
Understanding the Consumer Decision Making Process
From the second that a consumer starts researching pre-purchase, they will have many options to sort through. How will you differentiate your marketing from the competitors? A key way to unlock the full potential of your marketing is to understand the path your consumers take to get to the buying situation.
Porter’s 5 Forces: Analysing The Competitive Environment Of Your Business
Before deciding on a strategy for your business it is important to do some research on your industry. Why is the industry structured the way it is? What competitive forces within the industry are influencing this structure? How can I profitability position myself in this industry? Porter’s 5 Forces is a simple, yet powerful model that can help you answer these questions.
Understanding the Marketing Mix: The 4Ps Explained
When you consult the 4 Ps in terms of your marketing, this will help you to formulate a plan to reach your customers. Framing your marketing around this concept will help you to understand what your competition is up to and what your customers are wanting from you.