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Understanding the Marketing Mix: The 4Ps Explained
When you consult the 4 Ps in terms of your marketing, this will help you to formulate a plan to reach your customers. Framing your marketing around this concept will help you to understand what your competition is up to and what your customers are wanting from you.
The Importance of Mental and Physical Availability for Brand Growth
The key to your brand’s success is making sales, and in order to make these sales we need to consider the following: are your customers thinking of your brand, and are they able to access your brand when thinking of it in a buying situation? This is referred to as mental and physical availability and forms the basis on which brands compete.
What Does Living In the Digital Age Mean For Your Business in 2021?
If you have ever heard the term ‘digital age’ you may have wondered how that relates to you, the small business owner. You may not be interested in producing an app for your business, or implementing a fully automated customer management system run by bots…. So what does the digital age mean for you?
Why Blogging is a Powerful Tool To Build Your Brand (Yep even in 2021)
Blogging is so old school”, I heard someone say the other day. “Who even bothers these days? With all the content overload on the internet how would your small little blog even get found by anyone, let alone keep their attention long enough to be of value?”
Do You Really Need A Website In 2020?
I can tell you my short answer is – absolutely! To scale your business, your website is an essential tool in the marketing ecosystem and
Crucial Branding Mistakes to Avoid
People always seek advice, clarity and often refer to others for recommendations when deciding on a new major purchase or service provider. I know I