Forj Blog

Stories are not only a fun addition to your branding, with over 500 million users daily they are also a strong channel to build brand awareness, grow your engagement, strengthen the connection you have with your existing customers, and even drive sales for your business!

Hashtags are one of the most powerful organic social media strategies, creating a new way to make your content discoverable. Essentially, when you use hashtags, you are helping the social platform you are using sort and organise your posts, helping them reach people who will find value in them.

With 3.8 billion users worldwide, if you are looking to reach and build an authentic connection with your customers, email is the perfect place. Yes, there are newer, shinier communication methods such as social media, however, with such a strong user base, email still reigns supreme in terms of usage. It is an effective way to build an audience and create a connection with the people that are keeping your business running, your customers.

Gaining a strong following is a key step in any social media strategy, but it doesn’t end there! Now you must consider how you can turn these followers into loyal, paying customers of your business. Social media isn’t just about building brand awareness. When used effectively it can also be utilised to generate leads and make sales.