There are many elements that go into making an Instagram profile the best it can be. It’s not just about having the perfect profile picture, a well-written bio, or a really compelling call-to-action, no, it’s about all of these things combined!

Your brand’s Instagram profile/bio is the first impression visitors will get of your brand and essentially sets the stage for your brand’s presence on the platform. Think of your bio as your business card, elevator pitch, and the home page of your website all rolled into one.

Persuasion occurs when you share a message with your audience that is learned, remembered, and interpreted as an idea that they can or should take action. If nothing is learned, and the message doesn’t speak to your audience, it won’t be memorable and therefore your audience can’t and won’t be persuaded by it.

Have you ever clicked on a business’ website just to click out of it seconds later due to missing information? Or what about choosing not to buy from a business because of the quality of their website? You are not alone in doing this, but you also don’t want your website to be the one people are backing out of.

Stories are not only a fun addition to your branding, with over 500 million users daily they are also a strong channel to build brand awareness, grow your engagement, strengthen the connection you have with your existing customers, and even drive sales for your business!