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Digital Marketing

Why Email Marketing Is Still Important In 2021

With 3.8 billion users worldwide, if you are looking to reach and build an authentic connection with your customers, email is the perfect place. Yes, there are newer, shinier communication methods such as social media, however, with such a strong user base, email still reigns supreme in terms of usage. It is an effective way to build an audience and create a connection with the people that are keeping your business running, your customers.

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Digital Marketing

8 Ways To Turn Social Media Followers Into Customers

Gaining a strong following is a key step in any social media strategy, but it doesn’t end there! Now you must consider how you can turn these followers into loyal, paying customers of your business. Social media isn’t just about building brand awareness. When used effectively it can also be utilised to generate leads and make sales.

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Business Tips

Understanding the Consumer Decision Making Process

From the second that a consumer starts researching pre-purchase, they will have many options to sort through. How will you differentiate your marketing from the competitors? A key way to unlock the full potential of your marketing is to understand the path your consumers take to get to the buying situation.

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Business Tips

Porter’s 5 Forces: Analysing The Competitive Environment Of Your Business

Before deciding on a strategy for your business it is important to do some research on your industry. Why is the industry structured the way it is? What competitive forces within the industry are influencing this structure? How can I profitability position myself in this industry? Porter’s 5 Forces is a simple, yet powerful model that can help you answer these questions.

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Business Tips

Understanding the Marketing Mix: The 4Ps Explained

When you consult the 4 Ps in terms of your marketing, this will help you to formulate a plan to reach your customers. Framing your marketing around this concept will help you to understand what your competition is up to and what your customers are wanting from you.

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