When you hear the word ‘Pinterest’ what comes to mind?
Maybe “useful for home reno ideas” or “for planning a dream wedding”… it’s a platform that is useful for inspiration, right?
Yes! It is great for both of those things, but it also offers so much more for your business! With 431 million active monthly users worldwide, making it one of the fastest growing websites ever, Pinterest could actually be the perfect place for you to expose your brand to an already engaged, niche marketplace that is ready to open their wallets! It is a social platform that has proven its potential for driving traffic, leads, and sales for many brands.
Not convinced? Here are 6 compelling reasons why your business should be using Pinterest for marketing:
- Pinterest drives traffic to your website
Is your website a big part, or the sole platform for your brand’s sales? If yes, then driving traffic to your website so people can browse your online store is essential. Pinterest is a great tool for this!
On your Pinterest business profile, you are able to include your verified website address, which is the first step to driving traffic to your website. In addition, having a business account also gives you the ability to create rich pins, a pin that automatically syncs information from your landing page to your pins, and product rich pins, which showcase more information about your product or service before a user clicks on it.
- Pins get your brand more inbound links
On Pinterest, Pinners can actually do some of the work for you. With every pin including a link back to the source of the image, all of the content from your brand that is shared can be easily linked back to you. With over 240 billion pins saved on Pinterest, the reach potential for these inbound links is definitely worth the effort. - Pinterest converts more users into buyers
One of the things that makes Pinterest different from other social media platforms is the reduced sales funnel this platform offers. With fewer steps between a person discovering your brand and making it to your website to buy, conversions are made much quicker. This is ideal for business, right?
These statistics say it all…
– Pinterest drives 3.8 times more sales than other social media platforms
– 87% of Pinners have purchased a product they saw on Pinterest. - Pins have a longer ‘shelf-life’ than other social media updates
Pins have the potential to gain a significant amount of exposure due to their relatively long ‘shelf lives’ compared to that of posts on other social media platforms. In fact, almost half of pin-driven website visits, on average, occur after a couple of months of the pin going live. - Pins encourage high user engagement
User engagement levels on Pinterest are very high. Thanks to it being a largely visual platform, information is more easily and enjoyably digested and shared than say scanning through hundreds of tweets.
Users on Pinterest are very set on and very good at finding and sharing things on the platform within their small groups. And this is great for your business as it means that your pins are more likely to be seen and digested when being shared by a trusted personal source. - Boards allow you to learn more about your audience
Pinterest is a great platform to discover current trends. By following your followers, you can gain an insight into what inspires them and discover what sort of content they like to share. From there you can use this information to better position your brand’s products and offers.
Are you ready to get started? Take the first step towards upgrading your social media strategy by heading to pinterest.com.au or get in touch today to learn more about how our team can help grow your business on Pinterest.