Getting Nowhere With Your Marketing?
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You may have tried it all before, but you have never tried it with us. I can almost guarantee that you have never had a detailed marketing strategy developed… you have probably just been ‘trying this and that’, posting randomly on social media platforms, or signing up to the latest promotion that came through your inbox for Google Adwords or SEO.
It doesn’t work. Adhoc marketing is like pouring your money down the drain. What you need is a clear-cut strategy that unifies your online and offline marketing efforts in a way that is professional and focused on the long-term sustainability of your brand. And you need a team who can work alongside you to manage it all so that you can focus on building your business.
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Marketing designed to attract the right audience
With 3.8 billion users worldwide, if you are looking to reach and build an authentic connection with your customers, email is the perfect place. Yes, there are newer, shinier communication methods such as social media, however, with such a strong user base, email still reigns supreme in terms of usage. It is an effective way to build an audience and create a connection with the people that are keeping your business running, your customers.
Gaining a strong following is a key step in any social media strategy, but it doesn’t end there! Now you must consider how you can turn these followers into loyal, paying customers of your business. Social media isn’t just about building brand awareness. When used effectively it can also be utilised to generate leads and make sales.
Claiming that your product is ‘for everyone’ may sound like the best way to reach your sales targets, but it’s not the most effective route for your marketing strategy. It’s simple, nothing is for everyone, and claiming that your product is, actually works against you with your true target market.
From the second that a consumer starts researching pre-purchase, they will have many options to sort through. How will you differentiate your marketing from the competitors? A key way to unlock the full potential of your marketing is to understand the path your consumers take to get to the buying situation.