Getting Nowhere With Your Marketing?
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You may have tried it all before, but you have never tried it with us. I can almost guarantee that you have never had a detailed marketing strategy developed… you have probably just been ‘trying this and that’, posting randomly on social media platforms, or signing up to the latest promotion that came through your inbox for Google Adwords or SEO.
It doesn’t work. Adhoc marketing is like pouring your money down the drain. What you need is a clear-cut strategy that unifies your online and offline marketing efforts in a way that is professional and focused on the long-term sustainability of your brand. And you need a team who can work alongside you to manage it all so that you can focus on building your business.
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Marketing designed to attract the right audience
Claiming that your product is ‘for everyone’ may sound like the best way to reach your sales targets, but it’s not the most effective route for your marketing strategy. It’s simple, nothing is for everyone, and claiming that your product is, actually works against you with your true target market.
From the second that a consumer starts researching pre-purchase, they will have many options to sort through. How will you differentiate your marketing from the competitors? A key way to unlock the full potential of your marketing is to understand the path your consumers take to get to the buying situation.
Before deciding on a strategy for your business it is important to do some research on your industry. Why is the industry structured the way it is? What competitive forces within the industry are influencing this structure? How can I profitability position myself in this industry? Porter’s 5 Forces is a simple, yet powerful model that can help you answer these questions.
When you consult the 4 Ps in terms of your marketing, this will help you to formulate a plan to reach your customers. Framing your marketing around this concept will help you to understand what your competition is up to and what your customers are wanting from you.