case-studies/
Assemble
Sports
Email Marketing
Lead Generation
Content Marketing
A technology company on a mission to help sports thrive.
Our collaboration with Assemble Sports centres around showcasing the remarkable simplicity and efficiency of their software solutions, ensuring that every individual can revel in an unparalleled sports experience. We curate captivating social media content, manage their online presence, and effectively communicate the immense value of their products to sports enthusiasts.
Our team takes immense pride in supporting their mission, leveraging our digital marketing expertise to help shape their brand identity.
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Account Growth
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Engagement Rate
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Reach Rate
Fueling Assemble Sports’ Sales and Brand Recognition: A Case Study
The Challenge
Assemble Sports, a growing player in the sports tech industry, faced several challenges before partnering with FORJ. Their sales cycle was proving tough, and their market presence as a smaller company was relatively low. While they had engaged a branding agency for brand work, they struggled to make significant strides beyond that. Assemble Sports needed a marketing solution that went beyond traditional direct marketing. They needed a partner that could help them think strategically about their brand and how to effectively position it in the market.
The Partnership
Initially, Assemble Sports held some philosophical hesitations about working with a marketing agency, given concerns about content generation without tangible results. However, a trusted recommendation led them to Sharni, the director at FORJ, who demonstrated a deep understanding of Assemble’s business and industry. This understanding, coupled with Shani’s attention to detail, dispelled any doubts and laid the foundation for a rewarding partnership.
“FORJ’s attention to detail and Sharni’s dedication to understanding our business truly set them apart. It’s been a journey, and they’ve reacted to understanding our space to get us the outcomes we needed.”
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Email open rate
Industry benchmark is between 17-28%
The Solution
FORJ Marketing began by delving into the challenges faced by Assemble Sports in their market. They worked closely with Assemble to understand their unique position and offerings within the sports tech space. This understanding allowed FORJ to develop a coherent and strategic approach to representing Assemble in the market.
“Their commitment to helping us think strategically about our brand and positioning in the market has been a real win. It’s not just about content; it’s about results.”
One of the standout aspects of FORJ’s approach was their commitment to understanding the sports tech space. This knowledge enabled FORJ to navigate the challenges and opportunities within the industry effectively. Assemble Sports felt more comfortable knowing that FORJ was well-versed in their field, which allowed for a seamless collaboration.
“FORJ’s capacity for open creativity and their profound grasp of our industry has been instrumental to our success. Feeling understood in our niche has given us the confidence to pursue our goals effectively.”
The Results
Working with FORJ Marketing brought significant results for Assemble Sports. They experienced heightened brand awareness in their market, with potential clients expressing awareness of their brand, which was previously less common in their industry.
Additionally, Assemble noted an increase in inbound inquiries, a notable achievement in an industry that traditionally relied more on outbound efforts. The marketing journey with FORJ also helped Assemble refine their own understanding of their brand and strengths, contributing to improved sales figures.
“Our brand awareness has significantly increased in the market since partnering with FORJ. They’ve contributed to our success, and potential clients are now more aware of Assemble.”
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Reach rate
Industry benchmark is 32%
Working with FORJ has been a revelation. Their personal and flexible approach, evident in our weekly calls and their commitment to understanding our unique challenges, made this partnership feel tailor-made. I’d be surprised if you didn’t enjoy the experience of working with their team. They’re great to work with, and they’ll listen and work around what you’re trying to achieve. We’ve even recommended FORJ Marketing to other businesses in our network because of their willingness to understand our specific needs and adapt strategies accordingly. FORJ’s approach goes beyond cookie-cutter solutions, making them an ideal marketing partner for businesses seeking to make a significant impact in their industry.
Let’s create something extraordinary together.