In the marketing landscape, where competition is fierce, and attention spans are fleeting, one crucial element stands out above the rest: your brand voice. In a world overrun with messaging, your brand’s voice is what sets you apart. But what is a brand voice, and how do you craft one that not only speaks to your audience but leaves a lasting impression?
Alright, imagine your brand is a person. It could be a friend or someone you chat with regularly. Just like people, brands have personalities, too. Are you imagining yours? Great! That personality is your brand voice.
Here’s the thing – your brand voice isn’t just about what you say but also how you say it. Think about who you are talking to. Are they young and fun? Then maybe your brand voice is casual and friendly. Or are they more serious and professional? Well, then, you might want to keep it polished and formal.
Let’s take Nike, for example. You’ve probably heard their slogan, “Just Do It.” It’s short, simple, and very motivating, right? That’s because Nike’s brand voice is all about empowerment and inspiration. They want you to feel like you can do anything – and their brand voice reflects that.
Now, let’s switch gears and talk about Skittles. If you’ve ever come across their Instagram or Facebook feed, you know they’ve got quite the personality. They’re sassy, funny, and always ready with a witty comeback. That’s their brand voice in action – it’s playful and entertaining, and it makes them stand out from the crowd.
But keep in mind that whatever your brand voice is, it needs to be consistent. Imagine if your friend acted one way one day and then completely different the next – it would be confusing, right? The same goes for your brand. Consistency across platforms is key! While the way that you communicate on social media might differ from your formal website, the underlying personality should remain the same.
Speaking of social media, don’t be afraid to let your brand personality shine through. People love connecting with real, authentic brands. Don’t be tempted to copy your competitors or adopt a dry robotic tone because all that will do is add to your audience’s endless scrolling. To be the one that stops them scrolling, don’t be afraid to show some personality, crack a joke, or even poke a little fun at yourself every now and then. It helps build a stronger connection with your audience.
While your brand voice aims to speak to your audience, don’t forget to listen to them too! Pay attention to how they respond to your brand voice. Are they engaging with your content? Sharing it with their friends? Or are the crickets chirping in the background? Use that feedback to tweak and refine your brand voice over time. Remember, it’s a journey, not a destination!
So remember, your brand voice is all about knowing who you are, who you’re talking to, and staying true to yourself. At FORJ, collaborating with brands to define their unique voice is our passion. If you’re seeking assistance in shaping yours, reach out to our team today.