Are you trying to reach everyone with your marketing? Having a little trouble? Claiming that your product is ‘for everyone’ may sound like the best way to reach your sales targets, but it’s not the most effective route for your marketing strategy. It’s simple, nothing...
Even if we aren’t aware of it, we are making decisions all the time. Some can be made quickly, without much deliberation, while others can be complex and require comparison, evaluation and often the influence of a recommendation to arrive at a solution. Purchase...
When developing a strategy for any business ‘competition’ plays a major role. Often though, this term is viewed with too narrow a scope. In the fight for market share, your ‘competition’ is not only your rivals, but rather the underlying economic forces of your...
Is your product or service meeting the needs of customers? Where are your customers actually engaging with your brand? What is the value of your product? How is your product different and how can you express this? These are major questions in any business and the 4Ps...
The key to your brand’s success is making sales, and in order to make these sales we need to consider the following: are your customers thinking of your brand, and are they able to access your brand when thinking of it in a buying situation? This is referred to as...
