There are so many facets of running a business these days that it is hard to focus on what really matters, at times. And now with the accessibility of so much information provided by the internet, it can be even more confusing. Where do you focus your efforts to get...
Back in the day, when I was first learning sales and marketing, customer service was the be-all and end-all. It was the foundation of everything we were taught and was an essential cornerstone of every business strategy. Your customers are, after all, the people who...
With the latest update from Facebook announcing that they are tightening up the news feed to add more value to users who are statistically spending less time “scrolling” on the platform, marketers groan again. What this means for business pages is it is another step...
Don’t blend in. In the sea of business enterprise it can often feel like you are blending into a pale grey. There are very few of us running one-of-a-kind businesses. We have many competitors. Everyone is trying to make a few thousand (hopefully million) dollars with...
If you are anything like majority of the world, you jumped on the social media band wagon a long time ago, to send funny photos, share your journey with the world, and stay connected with friends and family. Then all of a sudden, social media became something else. A...