Hashtags are one of the most powerful organic social media strategies, creating a new way to make your content discoverable. Essentially, when you use hashtags, you are helping the social platform you are using sort and organise your posts, helping them reach people who will find value in them.
With 3.8 billion users worldwide, if you are looking to reach and build an authentic connection with your customers, email is the perfect place. Yes, there are newer, shinier communication methods such as social media, however, with such a strong user base, email still reigns supreme in terms of usage. It is an effective way to build an audience and create a connection with the people that are keeping your business running, your customers.
Gaining a strong following is a key step in any social media strategy, but it doesn’t end there! Now you must consider how you can turn these followers into loyal, paying customers of your business. Social media isn’t just about building brand awareness. When used effectively it can also be utilised to generate leads and make sales.
If you have ever heard the term ‘digital age’ you may have wondered how that relates to you, the small business owner. You may not be interested in producing an app for your business, or implementing a fully automated customer management system run by bots.... So what does the digital age mean for you?
I can tell you my short answer is - absolutely! To scale your business, your website is an essential tool in the marketing ecosystem and should work together with your…
From a practical perspective, I want to help you understand the three things that you have at your fingertips that can help you keep the doors of your business open to the world, keep your teams connected and your customers nurtured and you can do it all from the comfort of your own home…
I see it almost every week in conversations I have with business owners. It doesn't seem to matter whether they are selling products or offer services... the one's who are frustrated, struggling and worn out seem to have the same issue.
Ahhhh networking events. You either love them or you hate them. I confess, I am a lover of them most of the time - I find people really interesting and love to chat through a range of topics with people I have never met. It can be eye-opening and well.. occasionally a good lesson in patience!
Are you trying to get a handle on using social media for your business? But finding it’s wearing you down? Social media is a fast-paced environment. There’s new content streaming…