Have you ever clicked on a business’ website just to click out of it seconds later due to missing information? Or what about choosing not to buy from a business because of the quality of their website? You are not alone in doing this, but you also don’t want your website to be the one people are backing out of.
There is a common misconception around LinkedIn that it is only useful for employees and jobseekers. But social media is constantly changing and the way that businesses utilise these platforms to market themselves is changing too. LinkedIn is fast becoming one of our most successful platforms for building quality connections and brands for many of our current clients.
Stories are not only a fun addition to your branding, with over 500 million users daily they are also a strong channel to build brand awareness, grow your engagement, strengthen the connection you have with your existing customers, and even drive sales for your business!
Hashtags are one of the most powerful organic social media strategies, creating a new way to make your content discoverable. Essentially, when you use hashtags, you are helping the social platform you are using sort and organise your posts, helping them reach people who will find value in them.
With 3.8 billion users worldwide, if you are looking to reach and build an authentic connection with your customers, email is the perfect place. Yes, there are newer, shinier communication methods such as social media, however, with such a strong user base, email still reigns supreme in terms of usage. It is an effective way to build an audience and create a connection with the people that are keeping your business running, your customers.
Gaining a strong following is a key step in any social media strategy, but it doesn’t end there! Now you must consider how you can turn these followers into loyal, paying customers of your business. Social media isn’t just about building brand awareness. When used effectively it can also be utilised to generate leads and make sales.
If you have ever heard the term ‘digital age’ you may have wondered how that relates to you, the small business owner. You may not be interested in producing an app for your business, or implementing a fully automated customer management system run by bots.... So what does the digital age mean for you?
I can tell you my short answer is - absolutely! To scale your business, your website is an essential tool in the marketing ecosystem and should work together with your…
From a practical perspective, I want to help you understand the three things that you have at your fingertips that can help you keep the doors of your business open to the world, keep your teams connected and your customers nurtured and you can do it all from the comfort of your own home…